30 years in the making.

Our founder, James Kim, immigrated to Canada from Korea nearly 30 years ago and started his business from scratch. Before large discount chains and online shopping took over, he built his livelihood selling winter products and seasonal goods — one long day at a time.

Like many small immigrant-owned businesses, we faced serious pressure as retailers like Dollarama reshaped the market. At one point, we nearly lost everything. But we never stopped adapting.

During the pandemic, we became known again by moving fast — supplying masks and trending products at a time when large corporations overlooked fast-moving seasonal demand. Staying flexible and acting quickly let us survive and rebuild when others couldn't.

The FIFA World Cup has always been something special to us. For years we sold flags, fan gear, and football merchandise through our local Toronto stores — watching firsthand how football brings together people from every culture and community in this city.

FIFA2026.ca is the next chapter of our journey — built together with University of Waterloo students passionate about technology, design, and football culture. By combining decades of real-world business experience with a new generation's creativity and digital skills, we're building a better World Cup shopping experience for fans across Canada.

We are not just selling products. We are sharing over 30 years of immigrant business history, resilience, and the passion that the World Cup brings to people around the world.